Bido Montero
This company hailing from the Dominican Republic specializes in repairing and maintaining high- and low-cylinder motorcycles.
With over four years of experience in the industry, their Dominican talent and ingenuity have allowed them to establish a business that meets and satisfies the needs of their clients.
They've built an impressive portfolio of important clients, propelling them to become one of the best companies in their sector.
Challenge
Create a cutting-edge brand that perfectly reflects the unique services and products the company offers while also captivating potential customers' attention.
Customer's main idea was to visually represent a high-end motorcycle with the current company's colors and an elegant font that would connect the brand with its main objectives, eliciting a positive response from users.
Branding
Designing a logo representing a company can be challenging, but it can be an exciting and rewarding process with the right approach.
By exploring various proposals inspired by the client's ideas, we could find the perfect way to bring their vision to life. Through experimentation and creative thinking, we could create an aesthetically pleasing final design that effectively communicates the company's essence.
Proposals
Logo Selection
After carefully considering and analyzing all the proposals, the client has chosen the second one! Its flexibility in both print and digital media was the deciding factor.
The logo takes its inspiration from the visual representation of a motorcycle. The font intertwines with the design, utilizing the front wheel as part of the company name.
The design features bold waves and pointed accents, evocative of the speed and efficiency of their top-quality products and services.
Typography Selection
We carefully selected a typography that complemented the brand's design, exuding a tech-savvy vibe that aligned perfectly with the brand's psychology. The font choice added a dynamic edge to the overall aesthetic.
We incorporated Century Gothic as a complementary font to add some pizzazz to our designs. Not only is it easy to use across various mediums like the web and social media, but it also adds a touch of sophistication to our print and digital communication.
Color Selection
The color scheme choice for Bido Montero revolves around an Analogous palette using two bold colors - blue and red. Blue dominates the design, instilling a sense of trust and clarity. Meanwhile, red is used strategically to express the passionate commitment of Bido Montero to its clients. Each product and service is delivered with a vibrant energy conveyed through the accent of red.
Corporate Stationery
Carrying on with the philosophy of the logo, the stationery design had to exude a sense of fluidity and cleanliness while giving prominence to the primary color over the second one.
By leveraging sleek and dynamic curves and utilizing a bold shade of red, we created a design that exudes professionalism and power, perfectly capturing the essence of our brand.
We have chosen Century Gothic as the primary font to accentuate and maintain the brand's unique identity. This decision was made to enhance the design's readability and overall aesthetics.
Brochure Design
Maintaining consistent graphic design throughout this project was crucial, which is why a clean and distinctive Brochure was created. It effectively showcases the integral aspects of the brand while staying true to its unique personality.
We crafted a balance of light and shadow, creating an immersive reading experience that captivates without overwhelming. Through distinct sections that stand out from one another, we maintain the core values of a seamlessly integrated brand that never loses its identity.
